Pictures, visuals, and GIFs are a great way to add dynamic content to your email campaign and capture your customers’ attention. We’ll cover some ideas for using GIFs in marketing email campaigns later on. Different situations call for different file formats, so it’s critical to understand the pros and cons of each option. On the other hand, animated GIFs don’t include audio, so they’re not as effective for in-depth or long-form content.

You can work around Outlook’s limitations by making sure that the image’s first frame includes any critical information. GIFs are one of the easiest ways to add dynamic visual content to your newsletter without embedding a video. Virtually every email platform supports GIFs, with the notable exceptions of Outlook 2007, 2010, and 2013, which aren’t able to display the animation. Furthermore, advancements in compression have made it possible to reduce the file’s size without impacting its content.

This makes them far more versatile than JPEGs and PNGs. Unlike many other image formats, animated GIFs can include multiple frames and therefore illustrate motion. The term itself is an acronym for Graphic Interchange Format, which was first created in 1987. Get prepared for BFCM Top articles, videos, podcasts & more Visit BFCM Hub What is a GIF?Īnimated GIFs have been around for a long time, but brands have recently begun to utilize them for marketing purposes.

How to add a gif to outlook email